We present the Sony BRAVIA XR X90L Full Array LED screen with a diagonal of 248 centimeters. Excellent for sports and fast action with bright and colorful scenes.

The new 4K Full Array LED TV with Cognitive XR™ processor displays realistic depth and intense contrast. The newly designed local dimming structure breathes life into scenes and what you hear matches the content displayed.

Piercing brightness, amazing contrast

Vivid. Bright. Clear. An image that takes your breath away with its beauty, full of realistic depth! Full Array LED brings brightness and contrast to every image. No more details swamped in shadow or lost in glaring lights - just breathtaking contrast, color and depth - even when viewing in daylight! High-speed content is smooth, clear and blur-free thanks to XR Motion Clarity technology.

Harmony of sound and image

Hear sound directly from the screen, perfectly matched to the action. With the Cognitive Processor XR™, all sounds will be pervasive, with more precise sound placement. The Sony XR™ processor understands how people see and hear in real life. For example, it recognizes that when watching a match you will be focused on the player with the ball and that the sound of the crowd should come from all directions. XR then recreates scenes that are so realistic that you will experience them as if they were unfolding before your eyes and hear the action all around you. Sony Acoustic Multi Audio technology recreates sound that seems to come from the original sound source, so you'll hear the sound of the crowd cheering from the sidelines and feel closer to the atmosphere inside the stadium.

Slim design. Machine in metal body.

Elegant, impeccably executed and sophisticated. The real beauty of this TV lies in the way it focuses on what is important - the picture itself. The smooth, aluminum Seamless Edge Bezel will match any interior, while the fixed stand will ensure the stability of the TV. VESA® mounting capability.
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Eco friendly

Save up to 32% more energy with the new BRAVIA line! The new eco dashboard puts all your eco settings in one place that's intuitive and easy to use, so you can save energy without the hassle.

Sony PrimeSupport

The PrimeSupport professional service package allows you to enjoy fantastic picture and sound quality combined with the added peace of mind of Sony's PrimeSupport professional service package and after-sales support that includes access to Sony's Elite support service for integrators, replacement of all defective products, technical assistance for replacement and on-site installation and a standard warranty of 3 years, with the possibility of extension for an additional 2 years.

Sony BRAVIA 98X90L is available in the LAV Projekt offer. For more information on delivery times and prices, send an inquiry.

Find out more about the Sony 98X90L display on the manufacturer's website.

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